7321 STORY, the representative brand of 7321 DESIGN has been inspired by traditional European and American tales with a common theme and Journey. ¡®Alice¡¯s¡¯ Adventures in Wonderland¡¯, ¡®The Wonderful Wizard of Oz,¡¯ ¡®The Little Prince,¡¯ and pictures from journey in Europe, the four main designs of 7321 STORY mainly targets women between the ages of 25-35.

ALICE Collection
¡®Alice¡¯s Adventures in Wonderland¡¯ have been continuously loved by children globally since Lewis Carroll wrote the amazing story 130 years ago. The exquisite designs of 7321 DESIGN successfully portray the characters and images from the story tale. The 7321DESIGN products use high end leather and high quality fabric materials for fine design prints.

DOROTHY Collection
The author of the old story tale, ¡®The wonderful wizard of Oz¡¯ has described the dream and adventures of the wizard. The exquisite designs of 7321 DESIGN successfully portray the characters and images from the story tale.The 7321DESIGN products use high end leather and high quality fabric materials for fine design prints.

LE PETIT PRINCE Collection
7321DESIGN has been the exclusively licensed by SOGEX France for Antoine de Saint Exupery¡¯s ¡®The Little Prince¡¯. It has also been renowned for its high quality and excellent design. 7321 DESIGN has high potentials for continued quality designs and anticipates on having many fans of the famous story tale, ¡®The Little Prince,¡¯ to be attracted to 7321 DESIGN products globally.

SOUVENIRS DE VOYAGE Collection
7321 Journey. It all begins with memories of the journey to an unfamiliar place and an unknown city. However, 7321 Journey was unlike others, it was a story of a journey familiar to everyone. It is the story of life. Life is a journey and the story is about memories of a journey.

7321 Design

Our brand is known as ¡®7321 Design. Where did the name ¡®7321 originate from? Han Kim, the Founder of ¡®7321 Design established the company on March 21, 2002. At the time, he envisioned his company to become successful in 7 years so he combined the numbers 7321 in hopes to fulfill his vision.
The numerals are from the company¡¯s date of establishment and it was combined with ¡°7,¡± as sign of ¡°hope¡± for the company, as it heads towards its goal and anticipates positive growth and change after 7 years. As a result, 7321 was combined to launch ¡®7321 Design.

"The Heart of" 7321 Design.
We are (I am) in constant interaction with: Nature vs. Nature, Nature vs. Humankind, Individual vs. Individual, Producer vs. Consumer, and Company vs. Company. We coexist in order that we may have a symbiotic relationship. The philosophy of ¡®7321 Design takes root in the law of nature, which is also a basic principle of life. 7321 Design is collaborative.

Above all else, we truly value the relationship we have with our vendors and all who are associated with the company. Each of the 7321 Designs and its immaculate final products are not a result obtained by a single individual. It is by our company¡¯s continuous efforts to advance in product development by communicating consistently with our vendors and making it our company¡¯s agenda to help them remain competitive in the market.

Establishing and maintaining liaison with everyone involved with our company is at the core of our business management philosophy and this may also be evident in each of our product designs.
The company¡¯s business management philosophy of the significant value we place on ¡°relationships and the liaison between people¡± are evident in each of our product designs. How will the consumer get connected with our products? 7321 Design launched its initial retro-fantasy-story tale illustrations. It allows one to reminisce about his or her childhood memories of reading from the old, discolored story tale books, as it also provides a place for one to continue recording memorable accounts. 7321 Design line will help one to record special memories so he or she may recall the good memories in the future.

E-mail: jason@7321.co.kr