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Hanwha L&C (www.hlcc.co.kr), the global living culture company, had a preview event in ‘Hanstone’ manufacturing factory in Ontario, Canada, to introduce its new products to buyers. The two-day preview was held from March 24th to 25th.
The event was the debut for the various new products of Hanstone, manufactured in Hanwha L&C’s Canada factory, which was built with
US$ 70mil of investment and opened last July. The preview was an occasion for Hanwha L&C to announce its successful local manufacturing system as well as the beginning of aggressive expansion in the North American market.
The newly launched products are 20 Hanstone products, including ‘Hanstone Fiorito,’ ‘Winter Riviera,’ ‘Piave(Ruscello),’ and ‘Botticino.’
Hanstone, an eco-friendly new-concept interior material composed of 99% natural quartz, features superior strength, durability and low absorption rate. At the preview, the new Hanstone products offered in various colors and patterns attracted much attention from the buyers. “Hanwha L&C is aggressively targeting the North American market, starting from the local manufacturing factory in Canada,” said a spokesperson for the marketing staff of Hanwha L&C, adding, “We expect more attention from the customers and better brand awareness in North America, including the United States, as we introduce various Hanstone products developed to satisfy local customers’ needs.
Hanwha L&C plans to display the new products launched in the preview at KBIS (Kitchen & Bath Industry Show), the world’s largest international kitchen and bath industry show to be held in Chicago, in April.
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