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Since its foundation in 1947, LG H&H has established itself as a leader in Korea’s household goods and cosmetic industries. In the household goods business, LG H&H has made customers’ daily lives healthier and more convenient through a number of best-selling products, including Perioe, Bamboo Salt (toothpaste), Elastine (shampoo), Tech (laundry detergent), and Jayeonpong (dishwashing detergent).
In the field of cosmetics, major brands, such as OHUI, Whoo, ISA KNOX, SooRyeHan. The Face shop and Violet Dream (VOV), help realize the dreams and hopes of customers for a more beautiful appearance. Moreover, in the field of refreshment beverages, LG H&H acquired Coca Cola Bottling Korea in 2008 and Haitai Beverage in 2010, providing customers a refreshing feeling with premium beverages.
Among a number of the company’s market-leading products, Bamboo Salt Toothpaste that was launched in 1992 has been sold not only in Korea but exported to China, Japan, Taiwan, Vietnam and many other countries, capturing an unparalleled market share in the global salt toothpaste market.
The sea salt inside and yellow clay at the ends of bamboo are heated 9 times at over the temperature of 1,000°C with pine tree firewood, creating minerals and refined peritectic bamboo salt. They have antimicrobial and anti-inflammatory effects, vitalizing and restoring weak and damaged gums.
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