Hurom LS chairman and founder Kim Young-ki spent more than 30 years perfecting the Hurom juicer and extractor. Hurom¡¯s patented Slow Squeezing system gently extracts juice, maintaining its colour, flavour and nutritional value. Side-by-side comparisons between a Hurom and a high speed juicer demonstrate the superior performance of Kim¡¯s brainchild. Unlike the Hurom juicer, which uses an auger-like screw and low speed technology, the blades of a regular juicer can damage and lessen the volume and nutritional value of fruits and vegetables. The Hurom juicer also produces drinks with four times more nutrients, including six times more vitamins, enzyme.
The Hurom slow juicer is highly popular at home aboard, being sold in 41 countries (with the patents) including the United States and throughout Asia and Europe. Promotions for the slow juicer focus on in-store or televised demonstrations. Hurom is on the lookout for more home shopping channel partners in Southeast Asia.
Hurom Farm, a franchise that sells fresh juices produced by Hurom appliances, is the company¡¯s latest endeavour. The company will open a Hurom Farm in Shanghai, and is looking for franchisers who share its values of promoting a healthy lifestyle.
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