Among numerous contributors, small- and medium-sized enterprises¡¯- which have been played pivotal roles in the
national economy accounting for 99.9% of all enterprises (3 million SMEs), 87.7% of all employees (10.8 million employees),
and 47.6% of production - contributions for the outcome deserve to be especially esteemed in spite of their comparatively
low ratio of entire performance compared to many conglomerates including Samsung Electronics, Hyundai Motor, etc.
With their independent consistent utmost efforts for expanding their presence in the global market and favorable
export conditions mainly by FTAs made with South Korea, Korean SMEs are witnessed slightly expanded volume of
export to foreign markets amid global recession in consumption - especially in the area of automotive parts.
South Korean SMEs are played their importing role for the performance through directly exporting their flagship
export items to global market and helping export of the finished goods of the larger-sized Korean enterprises by
supplying parts products to them.
There is remarkable government-level policy behind SMEs¡¯apparent contribution to the nation¡¯s such stride. The
Small and Medium Business Administration (SMBA) executed a policy that is designed with an aim to help strengthen
the export capacity of South Korean SMEs. This policy is focused on boosting the gradual increase of SMBs¡¯ export
volume by supplying various kinds of specific services promoting exports of SMEs including education, design, global
market information supply, marketing, market research, strategy consulting, global brand development, etc.
Under this support policy, last year, more than 1,600 Korean SMEs could enjoy direct and indirect effect in
expanding their presence in global markets through being intensively, frequently, effectively, and strategically exposed
to global business partners by supported export-boosting services.
For contributing to the further increase of the global presence of those selected items in 2013 again, Korea Buyers Guide
covers 30 companies¡¯products based upon their comparatively superior quality among more than 1,600 companies¡¯ items.

Started in 1976, YODEL as an apparel and accessory manufacturer has been offering a wide variety of professional uniforms made of the finest materials. Its years of experience and expertise teaches deep understanding of how to listen and appreciate customers while keeping abreast of today¡¯s ever-changing fashion trends. YODEL also believes that helping customers achieving their goals should be prioritized, thus the company can also achieve more by generating positive feedback from them. Based on this approach, the firm is working around the clock to bring a cultural evolution to the public service industry with its uniforms, and they directly result in a successful business for any customer.

Women¡¯s desire to be looking fabulous is universal, always striving to find ways to look better. Therefore, fashionable items come and go while following whimsical trends in the market. But a handful of brands in the fashion world stay for years.

Yodel is one of the most well-known uniform companies in Korea as well as in the international market.

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