Korea¡¯s World-Class Products Capture Global Markets
The Ministry of Knowledge Economy has added 58 items to the list of ¡°Korea¡¯s World-Class Products¡± as of 2012.

The ¡®World-Class Product¡¯ project has marked its 11th anniversary since it was launched in 2001 while the number of certified companies has steadily increased from 120 in 2001 to 553 in 2012.

In addition to Korea¡¯s World-Class Products, the Ministry of Knowledge Economy selects a separate group of products labeled ¡°Korea¡¯s Next Generation World-Class Products¡± from among goods and services that have the potential of fulfilling World-Class product requirements within the next three years.

Korea¡¯s best-quality products top the list in a number of different global markets, including memory semiconductors, seawater desalination equipment, merchant vessels, polyester LM fiber, cycling shoes, refrigerators, electric equipment for ships and half-submerging drilling ships, just to name a few.

For instance, as many as 119 goods manufactured by Korean companies enjoyed the biggest market share in the global market as of the end of 2010. In addition to the products manufactured by top-notch companies, a lot of Korea¡¯s quality goods are made and supplied by small- and medium-sized enterprises (SMEs), establishing a growing presence in the fiercely competitive world market.

Aiming to further promote these highly rated products and services to buyers and marketers around the world, Korea¡¯s Ministry of Knowledge Economy has since 2001 been awarding them the certification of ¡®World-Class Product¡¯ after rigorous screening processes.

The Ministry of Knowledge Economy recently awarded the certification of ¡®World-Class Product¡¯ to 58 items in December 2010. They include 32 World-Class Products, which rank in the top five in the global market and 26 Next- Generation World-Class Products, which have the potential of fulfilling World-Class product requirements within the next three years.

So far, a total of 553 products have been selected as World-Class Products or Next- Generation World-Class Products among candidate goods that meet the requirements as of 2012.

Korea Buyers Guide, in conjunction with the Korean government, describes and recommends these Korean World-Class Products to buyers and marketers worldwide, encouraging them to identify Korean products with superior quality.



World-Class Products Guarantee Top Quality

World-Class Products are selected from among goods and services whose total global market size is greater than US$50 million, with exports of over US$5 million.

The candidate must also be ranked in the top five in the global market, and undergo a strict screening process led by the World-Class Product Review Committee (chaired by the Vice Minister of Knowledge Economy) based on the marketability
and technological strengths of the candidate products.

In addition to Korea¡¯s World-Class Products, the Ministry of Knowledge Economy selects a separate group of products labeled ¡°Korea¡¯s Next Generation World-Class Products¡± from among goods and services that have the potential of fulfilling World-Class product requirements within the next three years.

The selection process is overseen by the World-Class product Review Committee, headed by the Vice Minister of Knowledge Economy, under the same careful and rigorous screening process.

Additionally, the Next Generation World-Class Products include those with proven technological potential in future growth industries, recipients of various new technology and product awards and certifications, and goods and services selected from among those recommended by industry associations and agencies with proven commercial and technological advantages.

Next Generation World-Class Products showcase items that promise future market dominance with the same high level of quality and reliability exhibited by Korea¡¯s World-Class Products.



Strict and Objective Selection and Management

The selection process for Korea¡¯s World-Class Products is wide-ranging and extensive, and is conducted with strict objectivity and fairness.

The selection committee, chaired by the Vice Minister of Knowledge Economy, is supported by a large number of relevant
agencies and organizations that provide professional and technical advice for the selection process.

These agencies and organizations include practically every relevant industry association and agency in Korea, with the number of organizations participating in the selection process increasing each year.

In addition, products previously selected as World-Class products may have their status revoked if found in subsequent reviews to be failing to meet the rigorous selection standards, as part of continuing efforts to create an even more meticulous screening process.

The quality and reliability of Korea¡¯s World-Class Products are thus guaranteed by the Korean government, in addition to having already proven their high acceptance in global markets.

They represent the pinnacle of Korean technology, engineering and production, and any buyers purchasing Korea¡¯s World-Class products can be confident of their quality, reliability, technological capabilities and marketability.

Kumho Tires¡¯ technical leadership in the field of Ultra High Performance Tires was proven by its flagship UHP tire brand ¡®ECSTA,¡¯ which has enjoyed tremendous popularity since it made first debut in 2002. ECSTA provides UHP full line-up tailored to diverse consumer needs.

With an overwhelming 52% of market share, CJ Heot-gae Condition is the leading hangover recovery drink in Korea where the market for hangover recovery drinks is projected to exceed 234 billion won this year. Solidifying further its strong position in the domestic market, CJ Heot-gae Condition is looking at 107.7 billion won as its sales target for this year.

Nongshim has remained at the forefront of the Korean food industry for decades. Since its inception of 1965, we have risen as one of the most trusted companies by developing and marketing an array of bestselling instant noodles, snacks, beverages. Nongshim¡¯s number one brand ¡®Shinramyun¡¯ is selling in over 80 countries.

Launched by Woongjin Food, a specialist in production of health beverages in Korea, Jayeoneun is the No.1 brand in the Korea¡¯s fruit-vegetable juice market with a share of 40%. In particular, Jayeoneun's tomato, aloe and carrot juices have gained a firm ground as the representative healthy beverage brand in line with an increasingly growing preference of consumers for naturally healthy or organic products in the country.

Hurom LS chairman and founder Kim Young-ki spent more than 30 years perfecting the Hurom juicer and extractor. Hurom¡¯s patented Slow Squeezing system gently extracts juice, maintaining its colour, flavour and nutritional value.

With a 45-year history, Sam Kwang Glass Co., Ltd. is the leader in the field of manufacturing bottle products, securing a 22 percent share of the Korean market. Sam Kwang has provided major beverage, liquor and food makers with bottle products tailored to their specific requirements.

Established in 1995, Daesung Hi-Tech Co., Ltd. is a manufacturer and exporter of various machine tool and semiconductor machine components as well as unit assemblies. As part of its attempt to diversify the business, the company has developed an innovative bag sealing device called ¡°Anylock¡± in Year 2004.

KIM'S SILK is a manufacturer that specialize in silkmaterials and has the production system (spinning, dyeing, weaving, finishing, design and processing) to manufacture silk fabrics from yarns to finished products with ISO 9001:2000 management system along with multiple patents based on experiences and materials.

TrekSta is a manufacturer of technical outdoor footwear. Particularly, owing to its unparalleled high-quality products and constant innovation, the company¡¯s outdoor footwear has gained great customer confidence and high brand recognition among local consumers. Currently, TrekSta outdoor footwear sells in more than 20 countries around the world.

Jawon Medical Co., LTD is a leading medical device manufacturer of Body Composition Analyzer and Blood Pressure Monitor in Korea. Under our motto, ¡®Makes its way from hospital to home¡¯, we¡¯ve been producing 30 kinds of the medical devices including Body composition analyzer & blood pressure monitor and contributing our effort to one¡¯s health and abundant life.

Other Articles

World-Class Products of Korea 2018  [Issue No. 530]

Korea¡¯s World-Class Products Capture Global Markets  [Issue No. 461]

Korea¡¯s World-Class Products Capture Global Markets  [Issue No. 460]

World-Class Products of Korea 2012  [Issue No. 459]

A Vital Agency Aiding Korea¡¯s Economic Development  [Issue No. 454]