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Korea’s Smart Sports Goods
Consumption spending on leisure is on the increase, as income levels are going up and people enjoy
more spare time in Korea.
At the same time, people have been enjoying various choices of sports and leisure from fitness and
extreme to outdoor sports in Korea as they have growing interests in well-being life style and their
health.
It is natural that the steadily growing Korean market has attracted leading companies in the field,
which are eager to attract the local consumers with novel and better-performing products.
Based on new ideas and technologies, Korea's leisure and sports goods companies have presented
new items with special features and upgraded functions, wining attention of only only locals but
also overseas consumers. Some have made successfully advanced into the global markets. Others
hope that their products can make it in the overseas market.
The followings are some of Korean companies from hiking, trekking, camping or fitness who are
eager to increase their presence with their own flagship items.
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