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Korea sFood Products Aim to Go Global
However, many people agree that Korean food is particularly gaining global popularity because of its
freshness, taste, and well-known health benefits. In order to take advantage of this trend, Korea s
leading food companies are actively seducing the appetites of overseas consumers by launching
Korean food products, tailored to the tastes of foreign consumers or further promoting the existing
Korean food items aboard. For instance, CJ Cheiljedang Corporation, Korea s processed food maker,
has launched Korea s traditional red-pepper paste, gochujang, under the brand name of CJ s U.S.
affiliate, Annie Chun s. The U.S. gochujang exports targeted overseas Koreans. But CJ said that
Annie Chun gochujang has been localized from the taste to the packaging in aiming to target the
mainstream market. Moreover, Dongwon F&B, another Korean food maker,has achieved significant
success by exporting seasoned laver under its Yangban kim brand to Japan. When it comes to
seasoned laver, which is also called kim’ in Korea, Dongwon F&B is enjoying great popularity at
home and abroad.
In addition, other Korean food processors of instant noodles, snacks and beverages have seen sales
of their products continue to grow in overseas markets such as China and Russia.
Korea s Major Food
Companies
T2U
Dongwon F&B Co. is one
Yangban seasoned laver steamed rice, bottled water of the leading food companies
and beverages. in Korea with annual sales With No. 1 brand power revenues of more than one
in Korea, Dongwon Yangban trillion won.
seasoned laver is highly Dongwon F&B provides popular among both Japanese about 250 types of processed
and Korean consumers. food products and beverages Roasted gently, it is so crunch under its various brands such
and savory. It features as Yangban, Richam, Sen Cook, excellent dried laver’s unique Born M, etc., as well as its
taste and flavor thanks to representative brand usage of local laver cultivated Dongwon.
in Korea’s traditional method. It is mainly engaged in
The company’s Yangban producing and distributing mat kimchi is made with processed meat products, carefully selected ingredients spices, beverages, seafood under HACCP system. To products and agricultural provide customers with best
products. Dongwon F&B quality kimchi, the company distributes its products uses clean red pepper powder through department stores, processed after directly sales agencies, discount stores purchasing it in the growing and others channels. The area and natural seasonings. company operates in Korea Additionally, small jar kimchi and also exports its products.
enables people to All of these products are conveniently enjoy kimchi manufactured in large-scale, well-anytime anywhere without any need to maintained factories in Korea, which are chop. The small jar type container is equipped with advanced facilities. Also, designed to emit the gas generated during Dongwon F&B’s Hazard Control System kimchi fermentation so that people can eat Standards refers to the HACCP. fresher and more delicious kimchi. The key product lines of the company Furthermore, T2U is all-natural organic include canned tuna and canned seafood, green tea made of premium-grade green
ham and sausage, seasonal laver, frozen tea infusion without any colors, flavors or food products, edible oil, soft drinks, preservatives added. The green tea which Small jar kimchi is brewed from organic-certified loose tea leaves has acquired the USDA organic certification. In addition to the green tea ingredients, pomegranate is added for double anti-oxidant power and citron, full of vitamin Cm is added for boosting the immune system. Light and easy-to-carry aluminum can type allows people to drink it either in cold or warm conditions.
Dongwon F&B Co. 275, Yangjae-dong, Seocho-gu, Seoul, Korea
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Korea Buyers Guide runs its own website where buyers can attain more detailed information on a wide range of Korean products.
Soy Sauce Sempio is Korea’s oldest and most renowned commercial brand of soy sauce, with more than 50% share of Korean market. In proportion to its 60 years of history, Sempio has a long list of achievements as well. It established Korea’s first specialty soy sauce research facility, built the world’s largest soy sauce manufacturing facility, developed
Korea’s first traditional soy sauce, commercialized bean paste, and had all products officially recognized as outstanding for their quality. Sempio Foods Company has also acquired ISO 9001 and ISO 14001 certification as well as HACCP approval. Based on its ability of manufacturing and marketing high quality soy sauce, its products are currently being sold through authorized distributors in more than 40 different countries, including the USA, Japan, China, Australia and the EU. Sempio Sauce Premium is naturally brewed soy sauce. Being made from simple and pure ingredients, Sempio Soy Sauce Premium brings out the natural freshness in every bite, adding something special to any dinner table.
Sempio Soy Sauce Premium is strongly recommended for those who prefer no MSG, artificial coloring or flavors. It is by itself perfect for a wide variety of cuisines adding savory and rich flavor as a salt replacement.
￥Sempio 51-9, Pil-dong 1ga, Jung-gu, Seoul, Korea Tel: (82-2)3393-5467 Fax: (82-2)2279-9849
E-mail: ljaekyu@sempio.com Webiste: www.sempio.com January 2011 .
By Park So-hee psh7374@buyersguide.co.kr
Korea Report Tel: (82-2)589-3000 Fax: (82-2)589-3022 Website: www.dw.co.kr
Vegetable-origin lactic acid bacteria product uses and adding vegetable-origin lactic acid bacteria. The lactic acid bacteria are a microorganism that promotes people’s intestinal activity and health. If not having allergy, the product is considered to be safe for everyone to purchase. Currently, the market size for lactic acid bacteria amounts to about 100 billion won a year, and the market for lactic acid bacteria used in processing food reaches about 5 billion won in Korea.
Existing lactic acid bacteria products are produced with animal origin lactic acid bacteria. However, the products from Well-being LS are manufactured with vegetable origin lactic acid bacteria of which the heat, acid and bile resistance are stronger than those of animal origin lactic acid bacteria. Given these facts, Well-being LS’s powder products of lactic acid bacteria have strong competitive power. Also, The efficacy of Well-being LS’s products has been already confirmed by numerous experiments. One strategy is to appeal to mothers who rear newborn babies. We will advertise mothers themselves as well as babies become healthier. If we make good advertisement, sale will be good, because adult people can take in powder itself or mixture of powder and water or mixture of powder and milk for kids.
Vegetable Lactic Acid Bacteria JS for the Bowels feature outstanding acid & bile resistance. The very high survival
rate reaching the bowels increases expectations of bowel adhesion and activation of the bowel functions. The feature
Vegetable Lactic Acid Bacteria JS for the Bowels Vegetable Lactic Acid Bacteria Cheongkookjang Pills
decomposing ammonia removes odor resulting from the deterioration of bowel functionality. The product prevents
constipation. In addition, anti-aging effect through strengthening blood sugar improves triglyceride metabolism (increases HDL cholesterol level) and inhibiting active oxygen.
Vegetable Lactic Acid Bacteria Cheongkookjang Pills is a third-generation lactic acid bacteria Cheongkookjang pill
that uses vegetable lactic acid bacteria JS to almost totally get rid of the unique Cheongkookjang odor by
simultaneously culturing both vegetable lactic acid bacteria JS strains and Cheongkookjang stains, using advanced
fermentation methods.
This product uses a new technology never seen in domestic or overseas markets, which simultaneously cultures Cheongkookjang bacteria and vegetable lactic acid bacteria JS (Outstanding thermal and acid resistance).
It is great for improving bowel functions. It is also effective in removing ammonia stench resulting from the
deterioration of bowel functionality.
Vegatable Lactic Acid Bacteria JS for the Bowels with apple, and green tea paste provides outstanding acid and
bile resistance. The high survival rate reaching the bowels increases bowel adhesion and activation of the bowel
functions. The feature decomposing ammonia removes odor resulting from the deterioration of bowel functionality. It
helps prevent constipation. Anti-aging effects through strengthening blood sugar, improving triglyceride metabolism (increases HDL cholesterol level), and inhibiting active oxygen.
Well-being LS is efficiently operated by eight people,excluding the president, the executive manager, and marketing manager. All people are production staffs and researchers. A number of health functional foods applying
January 2011 Korea s Major FoodCompanies
lactic acid bacteria have been being developed in its R&D research institute. The developed products are directly
produced in a factory and sold in the market. Currently, Well-being LS is approaching an international distribution
network in Southeast Asia (Malaysia, Vegatable Lactic Acid Bacteria JS for the Bowels with apple, and green tea paste
Indonesia Vietnam etc,) to export products. The company plans to gradually expand its markets worldwide.
Well-being LS Marine Bio Factory NO.103, Gangneung Science Industrial Complex, Daejeondong, Gangneung, Gangwon-do, Korea
Tel: (82-33)646-2738 Fax: (82-33)646-2735 Website: www.wellbeingls.co.kr ]
CJ CheilJedang has launched crispy toasted seaweed on the overseas market. Seaweed is widely used as food by coastal
people particularly in East Asia. It has become very well known globally though because of Japanese “Sushi.” The health
benefits of seaweed have been known in Asian countries for a long time. It contains BBQ Sauce a broad range of minerals such as potassium, calcium, iron and iodine. It is also good source of vitamins, fiber and riboflavins that are essential for one’s health.
CJ crispy toasted seaweed has a unique flavor and fragrance with crunchy texture. It is seasoned with toasted sesame oil and salt and toasted lightly using a toasting process that gives an extra crispy texture to the seaweed. Each sheet of seaweed has all natural nutrients, and it is usually served with cooked rice to make sushi roll with rice and your favorite ingredients in East Asian cuisine.
However, it can be served as ingredients and decorations of many other Asian cuisines also, a healthy snack for
your family. It is driving customers’ healthy passion for Far East ethnic food, including Japanese and Korean food with
microwaveable white rice, Udon, Bread crumb, frying batter mix, Korean pastes and various sauce products.
The company has also been produced best quality Korean BBQ sauce for over 15 years and it has been the no.1 meat
marinade sauce domestically. These BBQ sauces are ingredients of Bulgogi and Galbi, one of the most famous Korean
cuisines to foreign visitors. Bulgogi is a Korean-style thinly grilled sliced beef steak. The meat is marinated, grilled, and
cut into strips. This dish makes a great meal for any occasion. Galbi is Korean BBQ dishes with tender short ribs sweet and full of the flavors of soy sauce and garlic. Both dishes are usually served with lettuce and a dipping sauce called ssamjang. A spoonful of rice, a piece of galbi, and a dollop of ssamjang wrapped up in lettuce is a divine mouthful of the best flavors in
Korean cooking. These two dishes are also one of the most famous Korean dishes among foreign visitors in Korea. CJ Korean BBQ sauces adds authentic tastes of Korean meat dishes. Ingredients like fresh
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Korea Buyers Guide runs its own website where buyers can attain more detailed information on a wide range of Korean products.
Kimchi
Jungdrin Han Sung kimchi is made with fresh and safe raw materials. Only high quality raw materials are selected and processed in a clean environment while those additives which are harmful to humans, are never used.
The overall flavor of Jungdrin Han Sung kimchi is neither too salty not too hot. It leaves a pleasant aftertaste with its fresh, crisp and hard texture.
More than 100 kinds of kimchi are being produced every season. The most popular ones are Pogi kimchi and Dolsangat kimchi. There are also Kakdooki (Cubed Radish), Oisobagi (Cucumber) kimchi, Bosam kimchi and many others.
Mini Roll Bossam kimchi, Kannip Yangbaechoo Mari (Sesame Leaf . Cabbage Roll) kimchi, Miyeok (Seaweed) kimchi, Ginseng Pogi kimchi are unique types for special guests and can be cooked in many different ways according to the
season. Mini Roll Bossam kimchi and Kannip-Yangbaechoo Mari were also recognized as excellent food ininternational fairs such as the 2003 Singapore International Invention Contest.
Han Sung Food Co.
222-69, Nae-dong, Ojung-gu, Bucheon, Gyeonggi-do, Korea Tel: (82-32)684-5500 Fax: (82-32)684-5234
E-mail: kbyoon2@hanmail.net Website: www.hskimchi.co.kr
January 2011 .
By Park So-hee psh7374@buyersguide.co.kr
pears and apples allow the meat to be more tender, juicier and tastier. The customer marinates the meats for 30
minutes and barbeques, char-grills, broils or simply dips the grilled meats in the sauces.
CJ CheilJedang has been producing microwaveable rice over 10 years and has retained its no.1 market share
domestically. Therefore, its know-how in producing and distributing microwaveable rice in the market enables it to
provide the best quality short grain rice ever to customers. CJ Hetbahn is microwaveable rice that gives eater
restaurant quality rice ready in just 2 minutes. The short grain rice is carefully selected and prepared to deliver all
natural nutrients, textures and tastes of each grain. CJ Hetbahn is free from artificial colors, flavors and
preservatives and has a good shelf life. Rice is becommg
Hetbahn better known as a healthy food as it is a great source of carbohydrates, which are broken down into glucose which is mainly used as fuel for the brain. It has low sugar, no gluten, no allergic reaction, low fat, low salt, no cholesterol.
Moreover, it contains all eight amino acids.
With Hetbahn, all you need to do to have a healthy rice meal is just peel a corner of its packet and microwave it for 2
minutes to enjoy a healthy rice meal very quickly and convenietly. The freshness and richeness of short grain rice
is in Hetbahn. The company’s secret to producing best quality microwaveable rice is the production process. It uses
only carefully selected grains and stores with bran in a cold room. Then, the firm pounds only the forecasted amount of
rice few days before production to keep the freshness of the rice. The production line has been developed with ideas
derived from traditional way of cooking rice in Korea. So, the consumer can enjoy the true taste of short
grain rice. Hetbahn is produced through a production line that meets high levels of standard hygiene. For instance, the amount of dust in 1m2 of the line is 200 times lower compared to general places. Hetbahn can be served with any kind of
dishes. It could be with Chinese, Indian, Korean, Japanese & Thai dishes that traditionally are accompanied by rice.
Moreover, one can also use Hetbahn as ingredients of sushi, pilaf, rissotto & many kind of dishes. CJ ChceilJedang also produces the very best Frozen dumpling products in Korea. There are various types of dumplings that make the customers feel fully satisfied. The Dumpling recipes of CJ dumpling products are nutritionally balanced and very tasty with various vegetables such as spring onions, cucumbers, onions, and meats and seafoods. The fillers are wrapped with very thin wrapper that provides crispiness of fried dumplings and full flavor of the fillers. It is produced in Quick Frozen System that keeps flavors of vegetables and meats and it provides even better tastes. Moreover, it is fully cooked and frozen, so it provides much more convenience and ready-to-cook dumplings.
CJ CheilJedang Corp.
Hankyung Bldg.441, Jungnim-dong, Jung-gu, Seoul, Korea
Tel: (82-2) 6740-0658 Fax:(82-2) 726-8179
E-mail: eurogogo@cj.net
Website: www.cj.co.kr
Daesang’s Gochujang is a unique fermented food with a spicy taste. It is a Korean style hot sauce and the main
January 2011 Korea s Major FoodCompanies
Seasoned Bean Paste ingredients are grains, red pepper powder, and edible salt. Chung Jung Won Sunchang Hot Pepper Paste is the first Korean Hot Pepper Paste manufacturer to be designated as HACCP. It is authorized as space food by the strict standards of IBMP in 2008. It is an eco-friendly wellbeing product. It is awarded LOHAS certification and is widely popular among consumers.
Its Chung Jung Won Sunchang Doenjang is produced in Sunchang city which is clean and famously known for
making fermented products. Doenjang is Korea’s basic condiment. Soy bean is used to make meju, which is then soaked in a salt solution to ferment. The deep flavor and aroma of doenjang is suitable for soups, stews, and salad preparations
The company’s Seasoned Bean Paste is a delicious sauce for meat and/or vegetables. It contains Sunchang Doenjang (50%) mixed with a variety of vegetables. Additional ingredients are not necessary. It is suitable for a variety of dishes, especially for Korean style barbeque with fresh vegetables. The food provider’s Chung Jung Won Soy Sauce is produced in Sunchang which is clean and famous for soy sauce and is fermented using water pumped from 200 meters underground. The company does not use chemically manufactured soy sauce, chemical preservatives, artificial coloring, sugar, or MSG, which is why our soy sauce is tastier, healthier, and less salty. Chung Jung Won is the first soy sauce manufacturer to be designated as HACCP and awarded the LOHAS certification. Chung Jung Won seasoned laver uses only carefully selected Korean ingredients. The company increased the crunchiness and tastiness by roasting the laver twice with a little sesame oil
and sprouted Seasoned Laver corn oil. The firm used mineral enriched Antarctic Sea Salt. Laver is a vegetable of the sea. The low calorie food is a good, nutritious supplement to dieting. It is also abundant in fiber which is good for
preventing constipation.
Its Chung Jung Won Chinese Vermicelli's chewiness lasts longer because it is made with a sincere effort using quality ngredients such as 100% sweet potato starch, chitosan, and sodium alginate. In consideration of consumers’ health, alum is no longer added to its product. The customer can choose from
Traditional Chinese
Link! Online
(www.BuyKorea21.com) Korea Buyers Guide runs its own website where buyers can attain more detailed information on a
wide range of Korean products.
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