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The word stationery incorporates each and every commodity like files, folders, erasers, sharpeners, schoolbooks, notebooks, etc. As it does not limit its spectrum, and continues to add innovations in industry, the stationery market also includes wide array of products comprising paper products, writing instruments, computer stationery, school stationery, office stationery, etc.
At the stationery market that is mostly influenced by macro-economic development, national income and population growth, small and medium enterprises in Korea’s stationery industry have played an important role in the growth of local economy by producing 3 trillion won of output and recording a total of $ 0.9 billion of export and import volumes, and creating a host of jobs every year. Moreover, the Korean market is being increasingly considered to be highly attractive to foreign stationery companies as it has enjoyed a constant growth every year with a population of about 50 million people.
Likewise other industries, the Korean stationary industry is facing major competition from foreign stationery companies, including Chinese manufacturers which are the most competitive among global market players as they have an advantage of mass production capacity, simplified low taxation, favorable government export policy, cheap labor and others.
Additionally, the Korean stationary industry has witnessed tremendous dynamic changes.
With the arrival of the digital age, the Korean stationery industry has undergone drastic changes. The market has been expanded due to the emergence of e-stationery, and the distribution channel will likely change with the expansion of ecommerce.
At the same time, competition is growing fiercer both at home and abroad.
To survive in the highly competitive global market, Korea’s stationery manufacturers and suppliers have been eager to develop innovative products and adopt new technology. Korean companies have learnt that innovation, performance and versatility are the key area to be focused upon. Taking these points into consideration, the local stationery companies are now researching and developing new products that are excellent in design and function.
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