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Paperworld 2010
Korean stationery companies are going to Frankfurt, Germany to take part in Paperworld 2010, which will run January 30 to February 2. The leading international fair for paper, office and writing products is expected to give good chance to let Korea’s stationery items with upgraded functionality and eye-catching design be known to the global buyers and to expand new markets.
Like other local industries, Korea’s stationery manufacturers are trying to figuring out ways to enhance their competitiveness in the face of fierce competition from foreign low-priced stationery products. To cope with the difficulties, many of them attempt to get access to new overseas markets armed with more functional, environment-friendly and high-tech items.
Among international trade fairs for office products, stationery, school supplies, Paperworld is specially unmissable important opportunity to present their products and meet new buyers.
The word stationery incorporates each and every commodity like files, folders, erasers, sharpeners, schoolbooks, notebooks etc. As it does not limit its spectrum, and continues to add innovations in industry, the stationery market also includes wide arena of products comprising paper products, writing instruments, computer stationary, school stationary, office stationery, etc.
At the stationery market that is mostly influenced by macroeconomic development, national income and population growth, small and medium enterprises in the Korea’s stationery industry have played an important role for the growth of local economy by producing 3trillion won of output and recording a total of $ 0.9 billion of export and import volumes, and creating a host of jobs every year.
Plus, Korean market is being increasingly considered to be highly attractive to foreign stationery companies as it has enjoyed a constant growth every year with a population of about 500 million people.
Likewise other industries, the Korean stationary industry is facing major competition from foreign stationery companies, including Chinese manufacturers which are the most competitive among all the other world market players as they have an advantage of mass production capacity, simplified low taxation, favorable government export policy, cheap labor and others.
Additionally, the Korean stationary industry has witnessed tremendous dynamic changes. With the arrival of the digital age, the Korean stationery industry has undergone drastic changes. The market has been expanded due to the emergence of e-stationery, and the distribution channel will likely change with the expansion of e-commerce. At the same time, competition is fiercer at home and abroad.
To survive in the highly competitive global market, Korea’s stationery manufacturers and suppliers has been eager to develop innovate products and accept new technology.
Korean companies have learnt that innovation, performance and versatility are the key area to be focused upon. Taking the points under consideration, the local stationery companies are now researching and developing new products that are excellent in design and function.
Korea Stationery Industry Cooperative (KSIC) is leading the changes in the Korea’s stationery industry by working to develop the Korea stationery industry and to promoting for the industry’s benefits.
As a part of those efforts, it annually organizes the Seoul International Stationery Fair in COEX, Seoul to expand stationery export and to exchange information about stationery between stationery manufacturer & distributor, customers. It also publishes the stationery magazine (Stationery Korea) bimonthly.
The SISFAIR 2010, which is set to be held at COEX from October 14 to 17 will be the ideal opportunity for promoting products, acquiring up-to-date information on the industry, and arranging business meetings with overseas buyers. Apart from stationery and school/office supplies, exhibited items will include art&design materials, fancy products, related components and office machinery, computer accessories, promotional items, stationery manufacturing machines, and so on.
In the meanwhile, Korea Stationery Industry Cooperative also organizes Korean Pavilion at major international trade fairs for office products, stationery, school supplies in Germany and Japan to help Korean companies to expend their overseas markets.
Guided by the Korea Stationery Industry Cooperative, local stationery companies that are going to take part in the upcoming Paper world 2010, slated to be held from January 30 to February 2 will show off to foreign buyers their new, unique items there.
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