Overview of Buyers Guide Magazine

At present, Korea Buyers Guide is issued monthly as four magazines; they are Buyers Guide General Items, BuyersGuide Electronics, BuyersGuide Machinery, and BuyersGuide Automotives. These publications are distributed by air mail to more than 30,000 buyers (or 360,000 a year) worldwide. These magazines are, also, available free of charge at famous foreign exhibitions.

Maekyung Buyers Guide Corp. also provides a Webzine service each month for its four magazines through the corporation¡¯s home page. The firm produces their e-mail Webzine at a level that is effective as a circular letter (C/L) and sends it to overseas buyers at a monthly average of 200,000. In an attempt to provide better service to its advertisers, the company sends them the that carries up-to-date information on transaction services, plus, offers them a discount service within the translation/interpretation and catalogue-production fields.

Besides overseas publicity for Korean exporters via its magazines, Buyers Guide Corp. is making various Korean/English publicity publications and directories for public institutions and local self-governing bodies. Catalogue-making and translation/interpretation businesses are emerging as the firm's other prinicipal business fields.

Buyers Guide  

Buyers Guide provides information on Korean-made items such as home products, medical instruments, sports equipment, textiles & garments, personal accessories, and so on. For maximum reader convenience, the monthly magazine carries various features including Special Report, New & Hot, Pioneers, and Expo Preview & Review. For several decades, the publication has enjoyed international fame for reliability and comprehensiveness. Its experienced staff are always ready to meet the diverse needs of its readers around the world.

Coverage : Home products, sports equipment, textile, garments, finance and so on
Size : quarto
Pages : 100
Publication cycle : Monthly

Electronics  

Widely reputed as one of the leading trade magazines in the field, Electronics provides international readers an in-depth view of all aspects of Korea's electronics field, including info & telecom equipment, computer items, industrial & consumer electronics, components, and so on. The nation is rapidly emerging as a new powerhouse in the global IT and digital electronics fields, and this monthly magazine carries the latest and most useful information about cutting-edge technological trends and market situations.

Coverage : Information & telecom equipment, computer items, industrial electronics, consumer electronics, components and so on
Size : quarto
Pages : 100
Publication cycle : Monthly

Machinery  

Published every other month, this magazine covers Korea's machinery and hardware fields, providing detailed information on general, precision, and heavy electrical machines, metal products, tools, and building machinery. It helps foreign buyers find a shortcut to reliable Korean suppliers through features, including Industry In-Depth, Focus, Company to Watch, Brand Power, Tech Mart, People, and Expo Preview & Review.

Coverage : General machinery, precision machine, heavy electrical machine, hardware, building materials and so on
Size : quarto
Pages : 100
Publication cycle : By-monthly (even number month)

Automotives  

Published every other month, this is a high-profile magazine that specializes in Korea's automotive sector. It carries up-to-date industrial news and valuable information on automotive parts, accessories, and repair equipment. Due to the success worldwide of the nation's auto industry, Korea's automotive items are also catching intense attention among international buyers. This is the publication that gives foreign buyers abundant biz ops in this profitable sector.

Coverage : Auto Parts, accessories, and repair equipment
Size : quarto
Pages : 100
Publication cycle : By-monthly (even number month)