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Vegetable Juice

[Vegetable Juice]
Woongjin Foods Co., Ltd. is a specialist in production of
health beverages that has produced a wide range of bestselling
beverages in Korea. They include Morning Rice,
which is made from 100% home-grown white and brown
rice, Green Plum, the first plum juice ever made in Korea,
Jayeoneun, which boasts the largest share of the country¡¯s
vegetable juice market, Sky Bori, which is made from 100%
homegrown grains and Oksusu Suyeom Tea, which is made
from corn silk.
In particular, Jayeoneun is the No.1 brand in the country¡¯s
vegetable juice market with a remarkable share of 40%. The
beverage reflects Woongjin¡¯s corporate philosophy that
supports naturalism and consumer¡¯s well-being. The
commitment can be identified through the name - Jayeoneun
90days Tomato, Jayeoneun 790days Aloe and Jayeoneun
130days Jeju Carrot. Each number that refers to the best
growth days for each vegetable underscores that Jayeoneun is
health beverage made by using ripened vegetables that were
picked at the best time.
Retaining the natural colour, flavour and nutritional value
as much as possible, Jayeoneun's tomato, aloe and carrot
juices have gained a firm ground as the representative
healthy beverage brand in line with an increasingly growing
preference of consumers for naturally healthy or organic
products in the Korean market.
Founded in 1976, Woongjin Foods became a leader of the Korean food and beverage market by developing
products that reflect the nature and the country¡¯s culinary culture. Working from a commitment to provide customers
with products that are wholesome and natural, the company has developed a wide range of beverages, general foods
and health foods.
The company has become particularly known for beverages that reflect the country¡¯s spirit and nature, in a market
that was once dominated by global foreign players.
Woongjin¡¯s healthful and delicious products include Daedanhan Kong additive-free soy milk, pure and fresh Sky
Bori, zero-calorie, sugar- and caffeine-free barley tea, and Jangkoesam, a fermented red ginseng drink.
Woongjin has also won several product design prizes. They include the grand prize at the 2009 red dot design
awards for its Daedanhan Kong soy milk. The
company won the same award in 2010 for its
children¡¯s cereals, Morning Rice Cacao Ring, and
Jangkoesam red ginseng drink, leading the design
trend in the Korea¡¯s food industry.
Woongjin Foods Co., Ltd. is a specialist in production of health beverages that has produced a wide range of bestselling beverages in Korea. They include Morning Rice, which is made from 100% home-grown white and brown rice, Green Plum, the first plum juice ever made in Korea, Jayeoneun, which boasts the largest share of the country¡¯s vegetable juice market, Sky Bori, which is made from 100% homegrown grains and Oksusu Suyeom Tea, which is made from corn silk. In particular, Jayeoneun is the No.1 brand in the country¡¯s vegetable juice market with a remarkable share of 40%. The beverage reflects Woongjin¡¯s corporate philosophy that supports naturalism and consumer¡¯s well-being. The commitment can be identified through the name - Jayeoneun 90days Tomato, Jayeoneun 790days Aloe and Jayeoneun 130days Jeju Carrot. Each number that refers to the best growth days for each vegetable underscores that Jayeoneun is health beverage made by using ripened vegetables that were picked at the best time. Retaining the natural colour, flavour and nutritional value as much as possible, Jayeoneun's tomato, aloe and carrot juices have gained a firm ground as the representative healthy beverage brand in line with an increasingly growing preference of consumers for naturally healthy or organic products in the Korean market. Founded in 1976, Woongjin Foods became a leader of the Korean food and beverage market by developing products that reflect the nature and the country¡¯s culinary culture. Working from a commitment to provide customers with products that are wholesome and natural, the company has developed a wide range of beverages, general foods and health foods. The company has become particularly known for beverages that reflect the country¡¯s spirit and nature, in a market that was once dominated by global foreign players. Woongjin¡¯s healthful and delicious products include Daedanhan Kong additive-free soy milk, pure and fresh Sky Bori, zero-calorie, sugar- and caffeine-free barley tea, and Jangkoesam, a fermented red ginseng drink. Woongjin has also won several product design prizes. They include the grand prize at the 2009 red dot design awards for its Daedanhan Kong soy milk. The company won the same award in 2010 for its children¡¯s cereals, Morning Rice Cacao Ring, and Jangkoesam red ginseng drink, leading the design trend in the Korea¡¯s food industry.
11F, Kukdong Bldg., 60-1, Chungmu-ro 3ga, Jung-gu, Seoul, Korea
E-mail: yoonheekim@wjfood.co.kr
Tel: (82-2)3668-9250
Website: www.wjfood.co.kr
 
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