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Korea Buyers Guide e-Newletter Issue No. 539

New & Hot

Aqua Shoes
BALLOP Aqua Lander is the world’s first flipper-type shoe created by the hands of Italian footwear designer Walter Monici. The hydrodynamic flipper of the shoe front minimizes the friction in the water to increase swimming speed, and the suckers of the outsole provide excellent support on land, thus allowing one to walk like with normal shoes. In addition, the three-stage drainage system facilitates quick drying through superior ventilation and drainage holes. It has received a gold medal at ISPO,
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Cover Story

Nurungji (Overcooked Rice Crust)
Since ancient times, Republic of Koreans have been keeping in shape by drinking scorched-rice water. Ricewell Nurungji is made by baking macerated rice on a brass plate in the traditional way, thus offering a more savory taste.It is a traditional Korean rice food that is made of 100% domestic rice for the restoration of the taste of Nurungji by using a specially developed brass plate for enhancing thermal conductivity and discharging harmful substances contained in rice while providing savory fragrance.It is recommended to cook Ricewell Nurungji long enough, and it can be added to other foods such as ramen and Jeongol (hotpot). In addition, it is easy to carry for outdoor activities such as mountain climbing
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Special Report

Multi-Functional Medical Bed
Patients with reduced mobility have a greater risk of injuries when moving to the bathroom, whereas using disposable diapers may bring shame to the patient and cause odors or infection. The toilet-embedded bed manufactured by Mother’s Hands Inc. prevents the caregiver and patient from being injured because it does not require excessive movement, while allowing patient to remove the diaper. The waste dropped into the polybag can be easily removed with a cutter attached to the bed, leaving no feces or odors on the hands. In addition, polybags are environmentally friendly since they are biodegradable.
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Chungbuk, Korea

Pet Bag Carrier
Romance Dog has developed a six-way multi-functional sling bag that can be worn at front or back and as a cross-shoulder bag. It can also be carried on a car seat or taken aboard an aircraft. A waist support that can be attached is useful when carrying pets and traveling for a long time. The all-in-one shoes have clothes and shoes combined in one unit, yet can be separated. Spider Shoes, another all-in-one product with harness and shoe, is a functional outdoor item, essential for going out. It can also be separated as well.Romance Dog is a pet goods brand launched in 2014, producing directly in Korea
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Company to Watch

A New Leader in Interactive Virtual Reality Content and Platforms
4THEVISION is an interactive virtual reality content and platform producer that provides total solutions such as planning, building, developing, and management to industry, education, culture, and entertainment sectors. 4THEVISION leads people into an immersive experience in media technology, exploring various & new media fields such as virtual reality, augmented reality and mixed reality ― all of which have enormous applicability in multiple business fields ranging from entertainment (such as games, films, soap operas and attraction devices for theme parks) to medical, education, and commerce sectors.
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Exhibition Preview

Keen Attention to 5G Services and Foldable Phones Leading up to KITAS 2019
Anticipation is growing rapidly among users of smart devices leading up to the nation’s largest smart device exhibition KITAS 2019, in line with the launch of 5G service and foldable phones. Some companies based in South Korea and the United States have already released foldable cases even before the release of foldable phones. This shows how the market including the related manufactures are swiftly preparing for the potential growth of the foldable phones markets. As the 9th Smart Device Trade Show (KITAS 2019) will be held from July 11 (Thursday) to 13 (Saturday) at COEX Hall C in Samseong-dong, Seoul,
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Maekyung Buyersguide Corp.'s Korea Buyers Guide, an overseas publicity / marketing magazine for Korean merchandise,
has proudly contributed to export expansion of South Korea for more than 30 years since January 1974.
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