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Kia's “New K5” Makes a Hit







KIA Motors’ “New K5” is gaining a sweeping popularity. Sales of the model surpassed 5,000 units in just ten
operation days albeit being a facelift model, not a wholy new model.

If the sales figure keeps up the pace, it will be sure to break through the 8,000 mark within this month. Considering Hyundai Motor’s “YF Sonata” sold 7,900 units last month when operating days were 21 days, the New K5 sales will likely exceed sales of the YF Sonata.

Kia received 4,000 pre-contracts for the face-lifted K5 from June 3 to June 12, according to Kia Motors. The New K5 sold 1,000 units after its official launch on June 13. That is, it sold a total of 5,000 units including pre-contract sales and sales right after its launch. Kia originally set its monthly sales target for the New K5 at 5,000.

“It is noteworthy that the surge in pre-contracts came around early and mid June, not late month,” noted an official.

Generally, auto contracts are concentrated at the end of the month. When the K5 rolled out in April 2010, its sales topped those of the Sonata deemed as a leading mid-sized sedan in Korea.

“Even though the New K5 is a face-lifted model, it outdid the Sonata, indicating higher interest in the New K5,” said an official, adding the K5 series sales which slowed down are likely to pick up momentum.”





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