Coex is one of the most popular venues in the international MICE Industry as well as Korea¡¯s largest trade show organizer. The facilities at the Coex Center include 34,567 square meters of exhibition space, 54 meeting rooms, an 1,058-seat auditorium, a 1,817 square meter grand ballroom, and more. The center also has the perfect infrastructure for international events, including three on-site hotels, a city air terminal, and extensive shopping. Coex hosts more than 2,000 events a
year, including 70 international conventions and 150 international trade shows. The on-site Coex Mall, the biggest underground shopping mall in Asia, has over 200 stores and an aquarium, a multiplex cinema, and more. An average of 135,000 people visit the mall each day. Coex also manages ASEM Tower and Trade Tower, two premium office buildings, on parent company KITA¡¯s behalf. In addition, it manages the recently opened CoexArtium musical theater. Coex¡¯s facility management services are highly efficient, and emphasize safety and energy use reduction. The center¡¯s technical expertise is highlighted by its patented Building Energy Management System (BeMS), which has been adopted by the nation¡¯s largest building complexes, including POSCO Tower, Songdo Convensia, and Gangwon Casino. BeMS is just one environmental initiative among many that have propelled Coex to the forefront of new Green Growth practices Following its solid industry reputation, best industry practices, and long relationships with government agencies, international organizations, and industry suppliers, Coex has been chosen to provide venue management services to newly opened convention centers as well.
Coex has recently launched the Global Business Unit (GBU) within its MICE business division with a special mission to globalize its MICE business. A spokesman of the organization was quoted as saying that the organization¡¯s globalization will be focused mainly on trade show activities, thereby integrating international business for each project, and added that it
further plans to enhance international cooperation through networking with industry partners. The Global Business Unit¡¯s efforts for strengthening Coex¡¯s globalization include:
• Enhancement of international buyer
communication through development of an
international buyer database for show
promotions
• Developing international conferences as
concurrent events for exhibitions
• Creating exhibition-affiliated tour packages
• Enhancing international exhibitor promotions through international pavilion packages for its shows
• Cooperating with foreign trade promotion agencies and foreign embassies in Korea
• Improving management of overseas promotion agencies to expand global coverage
• Seeking promotional support from offices of Korean organizations overseas, including Korean
embassies, KITA, KTO, and KOTRA
• Cooperating with similar show organizers overseas
The organization aims to reinforce international cooperation, especially among Asian trade show
organizers. It will organize an annual workinglevel forum to share experiences, study industry trends, develop regional expertise, and organize staff-exchange among members for education and mutual understanding. The forum will also
serve to bolster promotion of member organizations as high quality-exhibition service providers. Coex actively participates in numerous international groups. It has joined the Asian Federation of Exhibition & Convention Associations (AFECA) as a board member, and continues to participate in international organizations like ICCA, AIPC, UFI, IAEE and PATA.
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