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Korea's Globally Competitive Exhibitions Provide Unrivaled Tools for Doing Business and Sealing Deals

Korea¡¯s Globally Competitive Exhibitions Provide Unrivaled Tools for Doing Business and Sealing Deals
As of 2010, South Korea ranked the world¡¯s seventh-largest trader by achieving trade volume worth nearly $1trillion,
exporting and importing goods equivalent to worth $445billion and $424.7billion, respectively.
In recent years, the Korean exhibition industry has also recorded remarkable growth in line with these unprecedented
performances.
More than 10 exhibition centers located all over the country, including those in Seoul, Busan, Daegu, Gwangju, and
Daejeon, etc, are annually hosting hundreds of prestigious exhibitions, of which more than 60 international level exhibitions
are actively attracting worldwide enterprises interested in exhibitions for promoting their globally competitive products
including the newly produced items and existing competitive products.
Following the special section introducing major Korean exhibition centers in our first edition this year, this month¡¯s
Korea Buyers Guide covers some major Korean exhibitions especially regarding information & technology (IT), electronics,
and the electrical industry, which will be take place this year, thereby helping overseas buyers to effectively accomplish their
important business goals.

Korea¡¯s Most Prestigious Food, Beverage and Equipment Trade Fair

One of Asia¡¯s most anticipated and reputable annual trade fairs, SEOUL FOOD 2011, is gearing up to attract even more trade visitors and exhibitors this year. A key driver of the innovation, this food show with its high status and tradition is a great attraction for both domestic and foreign exhibitors and visitors as a marketing tool for introducing their brands to the market. As
Korea¡¯s premier food industry exhibition, this exhibition provides the very best environment for exhibitors to meet and do business with many influential professionals and buyers in the world¡¯s food and food technology sector.
This year¡¯s SEOUL FOOD, running from April 26 to 29, will compromise two trade fairs, Seoul Food & Hotel, Seoul FoodTech,
spanning all sectors of food industry - the ultimate setting for exhibitors and trade visitors to meet with face-to-face with highly qualified decision-makers and grow their businessnetworks with professionals.
The reputable SEOUL FOOD, themed ¡°Find Food, Find Future,¡± describes and reinforces the size and magnitude of the
Korean food industry. This exhibition also features the entire spectrum of Korean indigenous food products and services
while also serving as a springboard for foreign producers to dive into the domestic, regional, as well as the huge global food
marketplace. As the focal meeting place, SEOUL FOOD 2011 continues its role to be the platform that attracts both domestic
and international participants who come to interact, transact, source and procure products and services.
This year SEOUL FOOD 2011 presents the world¡¯s culinary village with unique flavors and the latest food trends that is
sure to tickle everyone¡¯s taste buds with every bite and sip.
Showcasing the best and the latest in food industry produced abroad as well, SEOUL FOOD is a very significant venue for
forming partnerships. With various products and strong support from amazing Asia to authentic European to African to the
mystic Middle East, this show will emerge as a unique opportunity to meet all the related food industry professionals under
one roof. With the 2,200 booths of the latest and most innovative food and equipment from 35 countries, SEOUL FOOD 2011
will provide an exciting thematic journey for your discovery. Thematic pavilions will be featured during SEOUL FOOD.
The current state of the domestic food industry shows that it has experienced various changes in the past few years. Many
innovative movements have been taking place and new strategies have been invented as a result of them. In particular, one of
the most eye-catching aspects is that convergence marketing through partnership or collaboration among various kinds of
industries has come to the fore to reveal the new business market. The convergence marketing means that it enables
consumers¡¯ needs to be met and creates new demands and spending, and strengthens consumer loyalty. The food industry
has been continuously working in conjunction with many different kinds of industry through convergence as it has also been
continuously growing. As a result, the significance of the food industry has expanded in the overall global industry. This
means that the food industry does more than simply provide groceries; it has developed into a high value-added industry of
the future as it takes advantage of what high technology offers. It also presents a vision and a direction for sustainable
development of the Korean food industry. SEOUL FOOD 2011 is set to launch various programs to take a look at the global
food trends at a glance and to create a trading platform for practical business for food professionals.

Korea¡¯s Largest Giftware Show to Generate Business Opportunities

In fall every year, a comprehensive array of newest gift items and household goods are displayed at the Seoul Gift Show, a
major promotional and gift items show in Korea, attracting many buyers and visitors.
Seoul Gift Show 2011 is scheduled to open on October 6 and run through October 9 at Hall A, Coex (Convention &
Exhibition Center) in Seoul.
As about 450 companies at home and abroad have decided to participate in the upcoming show, the exhibition will be
bigger than any of its previous editions, providing the participating companies with plenty of business opportunities. The
organizers predict that the show will attract about 25,000 visitors this year.
Co-hosted by the Korea Federation of Handicrafts Cooperatives and Seoul Metropolitan Government, the annual event has
become Korea's largest trade fair for toys, gifts, premiums, and household products, and at the same time one of the most
effective trading platforms for manufacturers to meet international buyers.
The organizers say that the booths have been fully booked since 2007 despite some unfavorable factors such as global
economic slowdown and 550 booths will be set up at the exhibition venue this year.
The wide range of top products on display has attracted a growing numbers of buyers year by year.
Specifically, the exhibition items will be categorized into gifts, premiums & souvenirs, decorative products & handicrafts,
kitchen & tableware, fashion jewelry & accessories, toy & stationery, health & beauty supplies and general merchandise.

 
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