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An Emerging Leader in Green Growth

An Emerging Leader in Green Growth
Coex is one of the most popular venues in the international MICE Industry as well as Korea¡¯s largest trade show organizer. The facilities at the Coex Center include 34,567 square meters of exhibition space, 54 meeting rooms, an 1,058-seat auditorium, a 1,817 square meter grand ballroom, and more. The center also has theperfect infrastructure for international events, including three on-site hotels, a city air terminal, and extensive shopping. Coex hosts more than
2,000 events a year, including 70 international conventions and 150 international trade shows.
The on-site Coex Mall, the biggest underground shopping mall in Asia, has over 200 stores and an aquarium, a
multiplex cinema, and more. An average of 135,000 people visit the mall each day. Coex also manages ASEM
Tower and Trade Tower, two premium office buildings, on parent company KITA¡¯s behalf. In addition, it
manages the recently opened CoexArtium musical theater, which is operated by PMC, one of the most successful
musical production companies in Korea.
Coex¡¯s facility management services are highly efficient, and emphasize safety and energy use reduction. The
center¡¯s technical expertise is highlighted by its patented Building Energy Management System (BeMS), which has
been adopted by the nation¡¯s largest building complexes, including POSCO Tower, Songdo Convensia, and
Gangwon Casino. BeMS is just one environmental initiative among many that have propelled Coex to the
forefront of new Green Growth practices.
Following its solid industry reputation, best industry practices, and long relationships with government agencies, international organizations,and industry suppliers, Coex has been chosen to provide venue management services to newly
opened convention centers as well. Coex has recently launched the Global Business Unit (GBU) within its MICE business division with a special mission to globalize its MICE business. A spokesman of the organization was quoted as
saying that the organization¡¯s globalization will be focused mainly on trade show activities, thereby integrating international business for each project, and added that it further plans to enhance international cooperation through networking
with industry partners. The Global Business Unit¡¯s efforts for strengthening Coex¡¯s globalization include:
Enhancement of international buyer communication through development of an international buyer database for show
promotions Developing international conferences as concurrent events for exhibitions Creating exhibition-affiliated tour packages Enhancing international exhibitor promotions through international pavilion packages for its shows Cooperating with foreign trade promotion agencies and foreign embassies in Korea Improving management of overseas promotion agencies to expand global coverage Seeking promotional support from offices of Korean organizations overseas, including Korean embassies, KITA, KTO, and KOTRA Cooperating with similar show organizers overseas The organization aims to reinforce international cooperation, especially among Asian trade show organizers. It will organize an annual working-level forum to share experiences, study industry trends, develop regional expertise, and organize staff-exchange among members for ducation and mutual understanding. The forum will also serve to bolster promotion of member organizations as high quality-exhibition service providers. Coex actively participates in numerous international groups. It has joined the Asian Federation of Exhibition & Convention Associations (AFECA) as a board member, and continues to participate in international organizations
like ICCA, AIPC, UFI, IAEE and PATA.

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An Emerging Leader in Green Growth  [Issue No. 463]

 
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